Simple Solutions LLC sought a comprehensive redesign of their website to better represent their services for both clients and providers. Their old site needed to enhance the clarity in service presentation, drive lead generation through more compelling Calls to Action (CTAs), and emphasize success stories to improve conversion rates. Additionally, the site needed to be optimized for mobile devices and deliver an exceptional user experience, including improved performance, to meet the diverse needs of its visitors.
Scope
Creative Development
Brand Strategy
Brand Development
Information Architecture
Content Curation
Web Design
Web Development
About the client:
Simple Solutions is an organization that is committed to providing personalized care, building community connections, and empowering individuals toward lasting addiction recovery. With an empathetic, respectful approach, they understand the challenges of addiction and offer everyone the chance for a fresh start.
Creating the concept:
The use of graphic forms, such as nested elements, symbolizes communitysupport and solidarity, reflecting the organization’s commitment to carrying individuals through challenging times. Rounded shapes paired with more a more sophisticated color palette, enhance approachability and warmth, fostering a sense of comfort and personality.