Impact Magazine: Editorial Design
_Layout Design
Project Objectives
01.
Develop visually dynamic compositions that effectively communicates content hierarchy.
02.
Create spreads, that are consistent with the design strategies and type system.
03.
Ensure that design solutions satisfy the needs of the readers for this publication.
Concept Statement
IMPACT is a magazine dedicated to exposing the effects, both positive and negative, that the human race has on their environment. IMPACT magazine’s ultimate objective is to educate and influence.
Wordmark
The final word mark is a combonation of different experiments. The disruption is played out in the manipulation of letter forms. The weight difference calls the word “ACT” is called out because of its high contrast.
Color and Type
The color orange was chosen as an accent color because it commands attention without being as overpowering. The typeface choice of “Bebas Nueu Pro” as a typeface for the magazine was largely due to the fact that the design style is very wide-ranging. It can appear retro and classic or experimental and futuristic depending on its application. Pairing “Bebas Nueu” with “Georgia” gives it a progressive, but elegant feel.
